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A Big Ticket by Evaleen Hu (1997)

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A Big Ticket by Evaleen Hu (1997)
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Author
Evaleen Hu
ISBN-10
0822533057
ISBN-13
9780822533054
Format
Hardcover
Publication Year
1997
Category
BUSINESS & ECONOMICS, SPORTS & RECREATION
Description
Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.
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