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6 RESULTS
Author
ISBN-10
1591396190
ISBN-13
9781591396192
Format
Hardcover
Publication Year
2005
Category
BUSINESS & ECONOMICS
Description
In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing m...
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