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Author
ISBN-10
1400063914
ISBN-13
9781400063918
Format
Hardcover
Publication Year
2008
Category
BUSINESS & ECONOMICS
Description
Rob Walker's BUYING IN is an insightful, if occasionally disturbing, account of the recent trends in marketing to an American public that is, supposedly, tired of being marketed to. Walker, who has written the popular "Consumed" column i...
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